Participating in PR Week’s Davos Roundtable

Recently, I joined Bernadette Casey, senior editor of PR Week, and Arianna Huffington, editor in chief of the Huffington Post, to discuss this year’s World Economic Forum, which took place from January 23-27 in Davos,…

How to Build a Global Communications Strategy

When international companies begin to wrestle with the many challenges of global branding, marketing, and corporate communications, a few common questions always seem to pop up around the conference room table. The first question is,…